Are you planning to pursue an online masters in marketing but you don’t know how to go about it? This guide is prepared for you. The online masters in Marketing is prepared for professionals who require a masters degree but are too busy to leave their jobs and go get it in a physical university. These professionals will have to rely on getting the degree online. Before we provide you with the full list of schools offering this online program, let us briefly consider what a marketing degree entails and the career prospect.
What Is a Marketing Degree?
A marketing degree focuses on the branding and public promotion of products and services to certain audiences. Students will be well-versed in advertising, communications, consumer behavior, public relations, marketing strategy, and research because marketing touches on so many areas of study. This career-oriented major offers a professional education with a solid liberal arts foundation or a more technical approach as a Bachelor of Science.
How To Know If a Marketing Degree Is For You
Critical thinking, creativity, media trends awareness, and analytical abilities are all required for this major. Many of the teachings in consumer behavior courses are based on psychology ideas, therefore those with a passion for psychology might like marketing. The technical aspect of marketing teaches data gathering, data storage methods, and data analysis to help with customer research and problem-solving for students who are more science-oriented.
For people who desire to work with clients through customer service, strong interpersonal and organizational abilities are essential. This major is ideal for those interested in honing their marketing skills and working with businesses and products. Students can develop their niche throughout the courses by combining creative and analytical talents.
What Can You Do With a Marketing Degree?
Marketing majors can work for both for-profit and non-profit businesses. Brand management, market research, advertising, public relations, sales, and customer relations are some of the most common fields of employment for marketing degrees. Product managers, social media marketers, media planners, advertising specialists, marketing managers, copywriters, event managers, site content managers, and graphic designers are among the professions required in these fields.
Because so much marketing happens online, social media is an important aspect of brand initiatives. Companies hire social media marketers to develop a social media strategy, manage multiple social channels by interacting with users and posting content, plan social media campaigns, create social media budgets, collaborate with other marketing teams within the organization to integrate the strategy, and lead a social media team.
A graduate degree in marketing, like many other business occupations, can help you advance and earn a greater pay. People with marketing majors and degrees work for a variety of industries, including advertising agencies, market research firms, consulting firms, print and digital media corporations, government institutions, department stores and other retail outlets, and financial services firms.
Top Schools Offering Online Masters In Marketing Degree
The schools listed below are all accredited and they offer qualitative education in online masters in Marketing degree. Feel free to contact them and get more information about their program:
Florida International University
The annual enrollment of Florida International University has increased to around 40,000 students since its founding in 1972. FIU, which is based in Miami, trains students to be global market leaders.
The master of science in marketing online program at Florida International University focuses on marketing dynamics and offers three concentrations: marketing analytics, brand development, and digital marketing. Courses like integrated marketing communications, marketing management in a global environment, and marketing analytics are part of this master’s degree curriculum, which provides insight into influential marketing dynamics. A bachelor’s degree with a minimum 3.0 GPA and a 500 GMAT, or three years of work experience, is required for admission to this 30-credit master’s degree program.
Liberty University, based in Lynchburg, Virginia, was founded in 1971 as a private evangelical Christian university. Online learning is used by about 46% of Liberty’s almost 108,000 students.
Sports marketing and media, social media management, digital marketing and advertising, and public relations are the five specializations of Liberty’s master’s in marketing online. Brand management, strategic marketing management, and a marketing strategy capstone are among the highlights of this 36-hour master’s degree program’s curriculum. Applicants must have a 3.0 GPA and a bachelor’s degree from a regionally or nationally approved institution.
The campus of Southern New Hampshire is in Manchester, New Hampshire. This private, nonprofit school has evolved from a modest college to a university with nearly 138,000 students, 98 percent of whom are enrolled online, since its founding in 1932.
Marketing research and analysis, new media and communications, digital marketing, and social media marketing are among the four concentrations available through SNHU’s master of science in marketing online program. The 36-credit master’s in marketing program includes courses including international marketing strategy, strategic digital marketing, and integrated marketing communications, as well as a marketing capstone.
GMAT or GRE scores are not required for admission to SNHU. Official undergraduate transcripts must be provided, as well as a graduate application.
Concordia University-Wisconsin, founded in 1881 and located in Mequon, Wisconsin, is a well-known private Lutheran university. With a yearly enrolment of 8,004 students, it has a 12-to-1 student-faculty ratio.
The master of business administration in marketing online program at CUW focuses on improving marketing competitiveness through better planning, implementation, and management of marketing operations. The 36-hour program includes lessons on social marketing methods, legal concerns, and strategic marketing.
A GMAT or GRE score is not necessary for the application procedure. Applicants must submit a resume, two letters of recommendation, official transcripts, an essay, and proof of a bachelor’s degree from a recognized institution or university instead.
Walsh University is located in North Canton, Ohio, on a 136-acre campus. This private Catholic institution, founded in 1960, has approximately 2,650 students.
Walsh’s online master of business administration in marketing emphasizes the skills needed to lead marketing initiatives. Sustainable ethical leadership, a leadership experience practicum, and strategic management are among the 36-credit courses that support this. GMAT or GRE scores are not required for master’s degree applicants at Walsh. They must instead show a recent resume, authentic transcripts, and verification of a bachelor’s degree from an approved university.
Union College has been educating students since 1879, from its Barbourville, Kentucky, location. A total of nearly 1,000 pupils attend this private United Methodist school.
Union’s online master of science in digital marketing and communications prepares students for careers in the rapidly evolving marketing and communications areas. Union’s curriculum includes subjects like internet consumer behavior, e-commerce, and strategic decisions, all of which help to further this mission.
Applicants must have a bachelor’s degree from a regionally accredited academic institution to apply for this 30-credit master’s degree online program.
Regis University, a private Jesuit university in Denver, Colorado, has been in existence since 1877. This university has roughly 6,900 students spread throughout its five colleges, with a 12-to-1 student-to-faculty ratio.
Instead of focusing solely on product sales, Regis’ online master of science in marketing emphasizes the development of abilities for identifying and conveying real target segments. Marketing mix decisions, market opportunity assessment, and customer relations development and management are among the 30-credit courses that support this theme. It also includes a product management capstone course.
Applicants must submit a CV, essay, and an official transcript form from a regionally accredited college or equivalent in order to be considered.
Regent University is located on a 70-acre campus in Virginia Beach. This private Christian institution has expanded to a yearly enrollment of about 10,500 students since 1978.
The master of business administration marketing online program at Regent promotes Christian leadership in the areas of communication, ethics, and strategic marketing methods. This master’s degree online program includes courses in management economics, viral marketing, and consumer behavior-marketing psychology.
Applicants must have a bachelor’s degree from a regionally accredited university. Academic achievement, leadership experience, philosophical congruence with program aims, and writing quality are all factors in the school’s selection procedure.
Saint Joseph’s University
St. Joseph’s University, founded in 1851, is dedicated to the educational standards set forth by its Jesuit Catholic founders. This Philadelphia-based institution has become a trusted learning center for over 8,000 pupils thanks to these spiritual fundamental beliefs.
The top-ranked master of science in marketing online program at Saint Joseph’s University combines active academic study with real-world marketing activities. In courses like marketing analysis, predictive analytics in marketing, and promotional strategy, students get to collaborate with local business leaders and learn from expert faculty members.
Applicants must provide official transcripts, GMAT/GRE scores, a resume, and two letters of recommendation in addition to verification of an undergraduate degree from a regionally accredited university or college.
Brenau University, a private university in Gainesville, Georgia, has been in operation since 1878. Over 3,800 students attend, representing 32 states and 22 countries.
The master of business administration in marketing at Brenau University is a 15-course, 45-credit program that examines important marketing topics such product development, sales management, and advertising campaigns. Feature courses include excellence in operations, people management, and international finance, all of which are included in the targeted curriculum.
A bachelor’s degree from an approved college or university, an official transcript (3.0 GPA), and a resume are all required for admission.